At this point in Trek Collecting history, according to FTCC, Paramount wanted to use a larger company for a 25th Anniversary set, and though FTCC had kept the flame alive through the 1980’s, Impel, soon to be SkyBox, was given the opportunity to produce the 25th Anniversary card set. SkyBox owned an exclusive license for Star Trek cards (2 1/2 x 3 1/2 size) from 1991 through 2000.
DS9 Premiere Boxed Set |
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Release Date: 1993 Production Run: 150,000 Boxes The first DS9 trading cards appeared in the form of a boxed set released in 1993. |
TNG Seasons I -VII |
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SkyBox released a series of trading cards based on an episode format for each of the 7 seasons of TNG, starting in 1994. |
Ken Baroff was the Entertainment Director through 1996 and offers this history of Impel. Impel began as a marketing company hired by Pro Set to market Pro Set cards. They then started making cards of their own. Impel was formed out of Liggett-Myers tobacco company and was stationed in an old tobacco warehouse in Durham, NC. They changed their name to SkyBox around 1993. Marvel purchased Fleer in 1993 and in 1995 Marvel bought SkyBox forming FleerSkyBox. In January, 1999, SkyBox is was owned by Martin and Alex Grass, founders of Rite-Aid Pharmacies. In 2005, following Fleer’s bankruptcy proceedings, the Fleer brand name was acquired by Upper Deck.
Ken sums up his years at SkyBox this way; “I loved the relationship with the Paramount people and I held the job that my product team did in the highest regard, but the relationship with the collectors and fans is what really kept me going. I felt like we connected with what they wanted and consistently delivered. That was the most gratifying thing about those six years of my life.”
When asked if there was something that he hadn’t gotten a chance to do, he said, “My one sadly unrealized idea was the Klingon anatomy set. We sat with key people at Paramount and actually created (since there is no manual) a comprehensive Klingon anatomy set that had a subset that when pieced together made a large portrait of a “visible” Klingon (like the old Leonardo renderings). It was way cool. It would have been a killer!
Ken’s 5 least liked Trek cards/ideas
- Cinema Collection
- 25th Anniversary production quality
- Subsets for store chains
- TOS CCG
- Chakotay Tattoo-It was too small
Ken’s 5 favorite Trek cards/ideas
- 30th Anniversary Set
- Episode Collection- continuity idea
- Skymotions
- Master Series
- Full motion hologram- Voyager
The Charendoff Era
We now enter the section of Trek Card History I call the “Charendoff Era”. Steve Charendoff, as the Entertainment Director, takes the reins and changed the look and direction of Star Trek cards and Entertainment cards. Though he was involved peripherally in earlier sets like First Contact, the sets produced from TOS I through TOS III are “pure Charendoff”.
Though it wasn’t known at the time of the release, this would be SkyBox’s last Trek set. In 2001, the right to make standard sized trading cards was handed over to Rittenhouse Archives. SkyBox brought us from a simple card set with 4 inserts to a bonanza set with multiple insert levels, autographs and top of the line technology. Though a few concepts were not well-received, SkyBox did a great deal to turn card collecting from a kid’s passing fancy to an adult’s obsession. In the word’s of Jeff Feeney, the current Entertainment Director, their “only vision was to create new and exciting cards every time out.”
As a parting goodbye, Jeff Feeney looked back over his time with the Star Trek line. He had some likes and dislikes in what was produced while he was there. A few favorites were the Star Threads, “First time ever collectors could get authentic pieces of Picard uniform.” (He admits to closing the door to his office to try on the Picard Uniform before it was cut into pieces…don’t laugh, you’da done the same thing!), the TOS II Mirror cards (“not only because of their rarity but they’re so beautiful on both sides”) and the lenticular cards from Voyager Closer to Home (esp., the oversized ones) and McCoy Tribute cards. His favorite card set was Cinema 2000. “It’s beautifully designed, has clear colorful images and is loaded with a variety of really cool inserts! Honorable mention to oversized “First Contact” for great inserts and innovative packaging.”, he said. His least favorite insert set was “the Holodeck inserts from Voyager Season II (holograms didn’t meet my expectations)” and his least favorite card set was also the Voyager Season II “It needed more inserts and the Holograms mentioned before were disappointing”, he stated. The biggest mistake they made, he felt, was in the handling of the Voided cards from TOS and Voyager Profiles. “We tried to give the collectors a “Voided” letter card so they could complete their sets, but it turned into a fiasco with many people paying big dollars for a card they could get for free.” He notes they tried many, many times to include Michael Dorn’s signature for the autograph series and regrets they couldn’t offer wardrobe cards for Cinema 2000, “but the Wardrobe Dept. for the Movies didn’t want to give up any of the costumes or uniforms. He stated that if he had to do anything differently, he “would try to do more “Premium” sets like Cinema 2000. Where Quality and the Budgets are higher.”
SkyBox exits on a high note with Cinema 2000 being well received by both collectors and dealers.
Archive of Q and A’s with SkyBox